Facebook Event Response ads help you get more people through the door for your event, including concerts, standup comedy, educational workshops, boot camps, and more. The ads allow you to create an event and target your desired audience directly from your Facebook event page and promote it with photo or video.
Using this new objective, ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.
Page Like Campaign
Page like ads help you reach people who may like your page. If your goal is to increase awareness of your business, these ads are a way to promote your Page to people who are interested in your content or businesses like yours. Page likes indicate that users are actively interested in seeing more of your content, so Facebook bumps up your posts on those individuals’ newsfeeds.
Web Traffic Ads
Traffic campaigns drive traffic to your website, landing page, or eCommerce store. This is one of the most common ad types you'll see on Facebook. App Installs: This campaign type is specific to software apps and only works on Mobile. So, if you're selling an app, this is perfect for you.
Page post engagement objectives are meant to reach more people that are more likely to engage with your posts. Engagements on a post include likes on your post or page, post clicks, comments, and shares. These ads can be in the form of photos, videos or text.
The video views objective optimizes to get the most plays of your video ad. Show your ads to the people who are most likely to watch it for at least 2 continuous seconds, or 15 seconds or longer. It's a great way to get data for lookalike audiences and retargeting.
96% of visitors that land on your website are not ready to buy. Retargeting campaigns are the most powerful form of Facebook advertising that brings back website visitors who haven’t converted on their first visit to an online store.