Startups are exciting! They are often looked at as the next big thing, and people can’t wait to see what they have to offer customers. However, you have to market yourself right, because if you don’t, you could be left in the dust with countless other startups that never quite took off. Here are some […]

Some say storefronts are a thing of the past, while the online business market is exploding with new ideas and products every day. But are online businesses really better than storefronts? Let’s explore the different aspects that make each type of business unique. Investment Opening a business online requires much less investment than a storefront. […]

Chatbots can give brands a lot of power and help to engage and connect with customers. There’s a huge opportunity awaiting brands with the Facebook chatbot feature, yet businesses are not taking advantage of this. According to SEO Journal, “The marketing opportunity is massive, yet only 1 percent of businesses can automatically engage with customers […]

Sometimes, mentioning the word Amazon in a room full of small business owners can make them shudder with fear. It seems like consumers are turning exclusively to the industry giant to buy whatever goods they need. As a small business owner, what can you do to separate yourself and not lose customers to Amazon? Why […]

Feedback from your customers is the best way to analyze your business’ progress. If you are a new business, reviews can mean the difference between success and failure. But how do you actually get your customers to engage with your business and give you those reviews you so desperately need? Moreover, how do you make […]

As the digital era skyrockets and technology evolves, the security of the information you release becomes increasingly more precious. There are many cyber attackers hanging out in the chaos of the web. Their intentions are to find your unsecured data to steal and use for themselves. Therefore, you need to take precautions to protect your […]

Creating a business involves many steps. One of the most important steps in creating your small business is branding. Take a minute to think about big companies like Disney, Apple, and Amazon. These million and billion-dollar companies are champions of branding; when you think of them, their images are immediately conjured up in your brain. […]

How do Social Media Marketing (SMM) and Search Engine Optimization (SEO) work together? Are they worth the time and investment? These are just some of the common questions asked by businesses when it comes to choosing between SEO or SMM, or opting in for both. Let’s break down the benefits of using each, then explore […]

When you own a business, it’s not enough to have just a website; now, there’s an expectation that one must be everywhere at once. This is why being on social media is extremely important for marketing a small business. It may seem time-consuming, but in the long run, an active presence on social media can […]