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The Ultimate Cheat Sheet for Social Media Image Sizing

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Have you ever taken the perfect photo for your business’s social media only to find that upon posting it, it looks warped and out of place? You’re not alone. A lot of effort is required for crafting the perfect social media post, and each platform has its own unique image sizing requirements. Here are some guidelines for image posting on social media.


  • Square Photos: 1080 x 1080 pixels
  • Landscape Photos: 1080 pixels wide
  • Portrait Photos: 1080 x 1350 pixels
  • Instagram Stories: 1080 x 1920 pixels


  • Profile Picture: 180 x 180 pixels
  • Cover Photo: 820 x 312 pixels
  • Shared Image (any image you post to your Timeline): 1200 x 628 pixels
  • Facebook Stories: 1080 x 1920 pixels


  • Profile Photo: 400 x 400 pixels
  • Header: 1500 x 500 pixels
  • Image Post: 1024 x 512 pixels


  • Personal Profile Image: 400 x 400 pixels
  • Company Logo: 300 x 300 pixels
  • Cover Image/Background: 1584 x 396 pixels
  • Shared Images: 1104 x 736 pixels
  • Links with Images: 1200 x 628 pixels


  • Profile Photo: appears at 165 x 165 pixels
  • Pin: at least 600 pixels wide

Best Program for Image Sizing

In our experience, Adobe Photoshop is your best bet when you want a simple size change to your images that will still maintain the integrity of the photo. Many programs that you can get on your phone or tablet, create foggy or pixelated images, which is the last thing you want.

Making Videos for Social

As a busy business owner, you have to wear many hats. It’s understandable to want a quick and easy option for video editing. That’s why we would recommend using Adobe Premiere to create your video banners on Facebook, Twitter, and LinkedIn. This makes it easy to create motion within your chosen images and requires minimal editing.

Posting beautiful graphics on social media doesn’t have to be difficult. With the right tools, knowledge of the right dimensions, and a creative eye, you can curate amazing pages that draw significant attention to your business and bring in customers.

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