Writing original content for your website is an essential building block to any successful company operating in the digital sphere. It’s necessary to keep the customer at the forefront of your mind when developing content. According to Neil Patel, “Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, […]

The world of digital marketing can seem confusing and daunting. With so many aspects of running a business to manage, small business owners may ask themselves, “Do I really need digital marketing?” The simple answer is yes. We are in the digital age; it’s time for you to embrace this medium of marketing for your […]

As a small business, marketing is essential to reach your customer base. It helps you promote your products and services, enticing consumers to purchase from you. A marketing campaign refers to the organized set of actions taken to market your business. To market your small business successfully, you need to have an effective campaign. Read […]

A Uniform Resource Locator, or URL, is like a website’s address; it locates a worldwide website. A good URL is an essential building block when cultivating an SEO strategy for your small business. It’s necessary for an improved user experience and good rankings. A good URL can mean the difference between ranking at the top […]

You created your website with your ideal customer in mind, which is why it’s absolutely incredible. However, that is only one portion of the key to success for your online business. In order for your website to be fully effective, you must educate yourself on the conversion rate optimization of your website and how to […]

Wondering why it seems like prospects are ignoring your emails? You may not be catching their eye and engaging them with your content. Let’s explore the do’s and don’ts of interacting with your email prospects, and how to get them to engage them with your content. Start off strong: write effective subject lines Your prospects […]

Have you ever taken the perfect photo for your business’s social media only to find that upon posting it, it looks warped and out of place? You’re not alone. A lot of effort is required for crafting the perfect social media post, and each platform has its own unique image sizing requirements. Here are some […]

High search rankings for your website are of the utmost importance when it comes to the success of your small business. The higher you rank, the more likely a potential customer is to see your site and engage with your business. One aspect that helps a site rank higher if it’s secure. However, online businesses […]

Every business dreads getting a bad review because customer reviews have the power to make or break your business. What can you do if your small business does receive a negative review? Why do people leave negative reviews? Before you handle a negative review, you have to recognize few things first. Sometimes, no matter how […]

Instagram is an essential part of any social media marketing plan. It gives you a platform to represent your small business in a visual, creative way and also allows the personality of your business to shine through. Here are the top things you need to know when it comes to gaining a true understanding of […]