Formulating an original marketing strategy can be difficult and requires a lot of time. Because of this, when you see a lack of ROI or overall engagement from a strategy, it can feel like a major setback. However, there is no need to be disappointed. Take what you learned from the experience and use the […]

If you think you’ve mastered your digital marketing business strategy, get ready to tackle a whole new challenge. Generation Z, a core demographic of young people, is the first to grow up in the digital universe. There are over 72 million people in this demographic, according to Ad Age, so they’re definitely not an audience […]

Google Shopping Ads are ads that involve using a price, photo, and description to get a customer’s attention. They utilize Google Ads and the Google Merchant Center to create an ad that will entice people to purchase an item or make another conversion. Here are the top tips you need in order to see successful […]

Utilizing Google Ads is essential to give your online business proper visibility in Google’s crowded search results. Google Ads extensions boost this visibility by offering additional information about your business. This includes links to sites, images, contact information, and more. You can also check out our guide to optimizing your Google Shopping Ad. Here’s a […]

In order to fully optimize your business’s website, you have to ensure it’s optimized for mobile devices. According to mobilemarketing.com, “Two-thirds of users said they would move on to another website if they didn’t find what they were looking for on a mobile site. Half of the users said that they would abandon a non-mobile-friendly […]

Google is the best place to be to increase the success of your small business. It is the number one search engine in the world to gain potential customers. In addition, Google is the place your potential customers will instinctively visit when they look for a new product or service. However, if you have a […]

These days, you can’t discuss digital marketing strategy without it being an essential aspect of the success of your business. These platforms have truly evolved from sites for posting pictures and personal news, to an advertising network. Now businesses can have a deeper connection with current and potential customers. Social media channels like Facebook and […]

Startups are exciting! They are often looked at as the next big thing, and people can’t wait to see what they have to offer customers. However, you have to market yourself right, because if you don’t, you could be left in the dust with countless other startups that never quite took off. Here are some […]

Some say storefronts are a thing of the past, while the online business market is exploding with new ideas and products every day. But are online businesses really better than storefronts? Let’s explore the different aspects that make each type of business unique. Investment Opening a business online requires much less investment than a storefront. […]

Chatbots can give brands a lot of power and help to engage and connect with customers. There’s a huge opportunity awaiting brands with the Facebook chatbot feature, yet businesses are not taking advantage of this. According to SEO Journal, “The marketing opportunity is massive, yet only 1 percent of businesses can automatically engage with customers […]